Data can be resource-intensive. As data for nonprofits become more important (especially outcome data), it’s important to make sure you’re using your resources wisely. It doesn’t matter if you know how to present data effectively if you’re not collecting the right data. To have a real data-driven culture you need to collect useful / meaningful data. Collecting useful data will help facilitate not only evaluation capacity building but also your nonprofit capacity building. Especially after making sense of data helps you make improvements, decisions, measure your success, and helps you make your case. This Connecting Evidence video will help you understand how you can identify data that is useful. The purpose of collecting data isn’t to help the evaluation process, but to help your organization understand what’s working so that you can work towards achieving your mission faster.
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